PLANNING FOR 2010?
If you want to reach a constantly renewing pool of potential customers, Mindful Mama is the place to do it. Our audience of new and expectant moms is a main driver in increasing support for natural and sustainable companies. We work directly with health and wellness practitioners to engage moms as soon as they see that little blue line. We invite you to learn more about Mindful Mama programs - we've got a lot to look forward to in 2010, including a comprehensive Recipe Club and Schools Going Green campaign.
To inquire about rates, write to sarah@mindful-mama.com or call 303-993-5530.
WELCOME BABY CO-OP MARKETING
Do you manufacture products that are good for mom, baby and the
planet? Do you offer promotions, coupons or samples to expecting
parents, new parents, and/or the hospitals and practitioners who serve
them? Join our alliance of mindful companies and benefit from the power
of collective marketing. Collectively, our marketing efforts will reach
millions of moms and practitioners each month.
Estimated Welcome Baby Stats (November-January)
1,075,000 email blast recipients (via 15 participating
companies)
236,500 unique visitors (22% average click-through)
520,300 page views (2.2 per new visitor)
Retained Email/Members: 35,368 (12% retention)
*All Welcome Baby participants are asked to invite their
networks to visit the Welcome Baby landing page. Mindful Mama's marketing team
will produce a customizable promotion for you to send to your networks so that
you can keep your lists confidential.
OUR OFFERINGS
Fresh and Informative Editorial Content
Discussion Forums & Social Networking
Shopping Guides & Product Reviews
Reader Contests & Special Events
Health and Wellness Practitioner Directory
Exclusive Video Interviews with Leading Experts
Editorial Content
Mindful Mama publishes editorial
content that helps women make healthy choices for themselves, their
families, and their communities. Our experienced editors deliver fresh
articles daily through our online departments, highlighted on our
homepage and in a bi-weekly newsletter. Departments include: Nourish
(food and nutrition); Flourish (health and healing); Adorn (décor,
apparel, and beauty); Explore (adventure, education, and play); and
Thrive (life, home, and relationships). Ad packages can be customized
to include sponsored articles and shopping guides, in addition to
traditional web banners.
Interactive Media
Mindful
Mama's community pages allow users to create personal profiles and
connect with parents and practitioners through community forums and
discussions, microblogging (real-time pregnancy and parenting updates),
photo sharing, RSS feeds, tagging, and product recommendations. Our
robust social media platform encourages moms across the globe to
befriend parents with similar interests and issues. Ad packages and
sponsorships can be customized to include interactive marketing through
user contests, forum discussions and on our exclusive video interview
gallery.
Health & Wellness Practitioners
Mindful
Mama is home of the Mindful Practitioner Directory, a state-by-state
listing of birth and early childhood professionals who promote natural
parenting. Mindful Mama partners with professional organizations such
as the Midwives Alliance of North America to distribute 16-page
Wellness and Lifestyle Guides to practitioner offices. Ad packages can
be customized to include exclusive sponsorship of Wellness and
Lifestyle Guides, visibility on our practitioner directory, and/or
dedicated e-mails to our practitioner members.